Ryan drives innovative marketing partnership
It only seems like yesterday that he was driving the E! News van, but today we read that Ryan is the driving force behind an innovative new marketing partnership between Clear Channel Radio and Relativity Media that will deliver exclusive promotional content relating to the latest big movie releases to Ryan and Clear Channel’s massive multi-platform audience.
With a national footprint across 150 cities and appealing performance against the coveted 18-34 movie-going audience, Ryan Seacrest also serves as a significant cornerstone to the deal, offering unique multi-media platforms – including “On-Air with Ryan Seacrest,” “AT40” and ryanseacrest.com — which will distribute compelling content featuring A-list Hollywood actors and actresses.
Kavanaugh added, “As the consumer looks more and more to digital and interactive content, Clear Channel’s cross-platform deal is a critical step in providing Relativity a direct link to its movie-going audience. Ryan Seacrest really envisioned this integrated partnership, and brought together all of the Clear Channel assets, people, and venues. Without his leadership, this deal would have never happened.”
“Relativity Media is an ideal partner because of its interesting and compelling content offerings. I think we’ve only scratched the surface on the possibilities of blending between the studios and our digital and terrestrial platforms,” said Ryan Seacrest.
The first movie promoted as part of the agreement was Limitless, which was number 1 at the box office on its opening weekend.
No surprise, as the movie clearly had a lot of promotion, but it was done in a way that felt like in-depth entertainment rather than saturation marketing, so this collaboration seems like a great fit!
Clear Channel Radio and Relativity Media Partner to Create Unique Integrated Programs for Films
