On Air with Ryan Seacrest in South Africa
Tonight from the Independent Group of Newspapers in South Africa is reporting that On Air with Ryan Seacrest will air on 94.7 Highveld in Johannesburg, South Africa starting today. This will be Ryan’s first broadcast in the southern hemisphere.
94.7 station manager, Ravi Naidoo explained the reason for choosing Ryan as their first pre-packaged show:
Ryan is synonymous with celebrity news and our listener research has revealed that our audience is hungry to hear the latest gossip. So as opposed to us just dishing out the dirt, we thought it would be better for listeners to get it straight from the horse’s mouth.
The show will also air in Cape Town in the near future.
Another step towards world domination! Ryan’s show already airs in Singapore as well as across the United States and Canada. Ryan, what about the UK? You need to conquer Europe too, and what better place than Simon’s back yard!
phr0ggi (in Cape Town, South Africa) and h269 (a Ryan Seacrest fan) were talking about this story on twitter today:
phr0ggi: Trying to figure out if Ryan Seacrest on 94.7 Highveld Stereo going live tonight is true…or just a rumour…anyone?
h269: it’s true… http://is.gd/muiL and www.ryanseacrest.com/affil…
phr0ggi: Cheers for the link. I’ll reserve my opinion on this matter. :)
h269: lol I think I can guess from that :)
phr0ggi: lol. Nothing against Seacrest. He’s really good at what he does. It’s just out of sync with radio down here…imho :-)
h269: it’ll be interesting to see how it’s received then :)
phr0ggi: Interestingly, his show will be broadcast at the same time as prime-time TV and out of the drive-time slot. I think it’s a gamble.
h269: that sounds like a competitive slot! What’s the popular model now? Is it mainly local news?
phr0ggi: There’s a philosophy of relevant/locally-based radio. Music/talk radio formats play to this. International news in a local context etc
We think this is interesting information from phr0ggi, and we’ll follow Ryan’s reception in South Africa (and other overseas markets) with interest.
