Posted by ed on Thu, 15 Jan 2009
Ryan’s radio show continues to expand across the States. What about us? Guys, ship it to the UK! Okay, we can listen to it online (the three hour show anyway – it’s not possible to listen to the five hour show outside the States without engaging in jiggery pokery) and it’s on in so many places that we’re planning to work out if there are any times of the day when you can’t tune in to On Air with Ryan Seacrest, but we’d still like it to be broadcast in the UK. Or how about a subscription model for those of us outside the advertisers’ countries of interest who’d pay to listen to the full five hour show online.
There was a lot of discussion online about the changes and redundancies at Clear Channel Communications this month. Coming from a country where national radio broadcasting has been both the norm and the gold standard for longer than I have been alive (e.g. BBC Radio One), I don’t see any problem with coast-to-coast radio shows (particularly if they’re as good as Ryan’s…) but I do feel for the people who are losing their jobs. It’s understandable that Ryan gets criticism from people who are affected when his show replaces a local DJ, but it’s actually not his fault that the old model is no longer sustainable. Having listened to Ryan’s syndicated show on many different stations (sometimes the same show on the same day on different stations if my schedule doesn’t allow me to listen to the whole show from one station), I know that syndicating nationally doesn’t necessarily mean losing the local touch. Some of the stations bodge the show together really badly for the online audience and it comes across as quite stunted — sometimes with duplicated material or dead airtime (the streaming server may be to blame for some problems, but not all), whereas other stations mix the On Air stuff they download really well with sound bites from a local DJ, or have clips of Ryan introducing songs from their playlist and introducing a local DJ, just as he’d introduce Manny for his On the Streets section in KIIS LA. Ryan fans can recognise the canned clips fairly quickly (and have probably already listened to the celebrity interviews via the podcast if they’re from a previous day), but the average listener probably doesn’t notice the joins so much when it’s done that way and it makes for a much better listening experience when the station puts in the effort to do it properly.
[Moved from January 2009 news]